Barry and I just launched our new site
Who is the guy in small print on all your books?
Barry Carter is a writer and certainly not a professional poker player. He is the editor of PokerStrategy.com and co-authored the best-selling Mental Game of Poker with Jared Tendler. He approached Dara about possibly writing a book on satellites, given Dara was widely considered the authority on the format.
The Origin Story
That book became Poker Satellite Strategy, a book which not only allowed thousands of amateur players to qualify for large events but also significantly increased the traffic to satellites live and online.
We quickly realised we had a natural partnership when it came to creating strategy content. Barry would come into a topic knowing (sometimes less than) nothing about it, whereas I was the expert. I would share with Barry everything I knew about a topic, then Barry would attempt to create a draft of a chapter from that knowledge. When it became clear that Barry had missed the point several times on important lessons, we would hash it out again, and again (with lots of verbal and occasionally physical abuse). Eventually, when it got to the point that Barry was able to communicate my ideas with authority, we knew that we had boiled down the information to a level which our target audience would understand. Barry served as a stand-in for the audience and was not afraid to ask the questions others would be embarrassed not knowing.
This became a winning formula and after several books had been released, we got a sense of who our target audience was. Smart recreational players and professional players who, for whatever reason, felt they had been left behind in the modern solver era. Players who had perhaps been winning players before, but have struggled in recent years to stay profitable.
Our work is best described as simplifying the complex lessons from solvers in a way that anyone can understand, without having to spend 30 hours a week in front of GTO Wizard. It worked for Barry, who is by no means a crusher but has been a consistent winning player online ever since working with me.
That is the mission statement of Simplify Poker, whatever your level, our content is designed to save you time and stress trying to make sense of the modern game. You don’t need to feel left behind anymore and you can get back to winning ways in no time.
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